Ad campaign concept for the Global Fund for Women. These ads promote equal pay for women by highlighting what it would be like to play a sport with an uneven disadvantage. The campaign is primarily targeted at male youth and teens to try to reshape gender perspectives before they become ingrained. This series uses minimal typography and bold graphics to better catch a distracted youth’s attention and convey a powerful message using sports they know and love.
Equal Pay Ad Campaign
CONCEPT / LAYOUT / PHOTO MANIPULATION
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